If you're just starting an e-commerce site, you’re in for a rude awakening when you go to look **Ambassadors Sydney for product photography services » .**
This is due to two major issues:
• Quality product photography is outrageously expensive
• Finding a professional photographer you trust is challenging
My painful introduction to the world of professional product photography
I started my own e-commerce site 7 years ago in the fitness industry. We decided to put our own branded apparel up for sale on the site. I was blown away when we got a $900 bill for shooting 4 pieces from a local photography studio rental » . Honestly, I felt like they were taking advantage of us.
My iPhone camera and Instagram feed had unfortunately debased my understanding of what it actually takes to photograph a product properly and then place it on a perfectly white background. As it turns out, it’s not terribly difficult to take the photos, but you do need the right equipment, and that equipment is not cheap.
I looked into other photographers, but they were all just as expensive. Most of them charge by the day with rates ranging from $1,000 to $3,000, making my small jobs of 50-100 photos too expensive. I would need to sell hundreds of pieces of apparel to cover my photography costs alone.
Why a white background?
It looks more professional, however, the true problem surfaced when attempting to advertise with Google’s product listing ads, as well as selling our products on Amazon.
Both these services require all products be placed atop a white background. Since Amazon and Google accounted for 80% of our sales, I had no choice but to bite the bullet and pony up for photography costs.